We all love snapchat, but honestly Instagram will get you way more engagement (unless your snapchat is just super poppin)! So it's imperative that you utilize this as much as possible! Here are a few tips on how to truly make the most of your stories!
Disclaimer: This is not a tutorial on how to use the stories feature. These are just tips for those that already know how to use it.
1. POST EVERY HOUR (or at least try)
When it comes to IG stories, the key to getting a lot views and engagement is to post consistently throughout the day. Most people only scroll a few times and watch a few stories at once. You want to make sure you're one of those few! If you post every hour or every other hour between 9pm-7pm, this will keep you at the top of the list of stories on everyone's feed. When you only post a few times day at odd hours, your story easily gets pushed to the bottom of the list and your engagement will plummet. The goals is to keep your stories at the center of attention!
2. SCHEDULE AND MAKE CONTENT AHEAD OF TIME
HACK ALERT!!! There's a beautiful feature that IG stories has that snapchat doesn't. It's the ability to add photos and video from your camera roll! All you have to do is click the plus sign where you make an IG story and then instead of taking a photo or video, pull the screen down to reveal your camera roll! It'll show you everything you've loaded to it within the last 24 hours!
This is what we've all been waiting for from snapchat , but Instagram came in clutch and gave it to us. This is literally changes the game completely! You can plan so much amazing content with this feature. You can promote things in so many ways now without having to use third party apps to do it. Take advantage of this and get creative!
3. DOCUMENT THE PROCESS | SHOW BEHIND THE SCENES
If you're not sure what to post on Instagram stories then just do exciting stuff (related to your brand) and document! Show people the process behind whatever you do. Show them the ups and downs! Those relatable moments! People want to see those moments that they don't normally get to see! Someone who does a great job of that on snapchat is YesJulz! This is one of the main reasons she's so successful on that platform. I'd highly advise that you follower her over on snap and take notes because she's a wiz at utilizing this kind of platform!
In the comments below, tell us your Instagram names so we can checkout your stories!