HOW TO USE SNAPCHAT FOR BRANDING AND PROMOTION

So, instead of just explaining how to use snapchat for branding. I'm going to start with how to use it period, because this won't make sense if you don't understand all of the features. This will be broken into three sections: BASICS, BUILDING, AND BRANDING. So here we go!

BASICS

1. When you open the app you will see the camera view. The top left corner controls the flash. The top left controls whether you're using the front facing camera or the back camera. The lower left corner shows how many direct messages you have. The lower right will take you to everyone's daily stories. 

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2. If you swipe the screen down, you'll see a screen like this. Your score doesn't really matter. Ignore it. Above that is your username and below, you have the option to see who has added you, your friends (meaning you've both mutually added each other), and you can search for someone. In the top right corner, you can control your settings. This will be important in a minute. 

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3. You have the option of taking photos or making 10 second videos. You can decide how many seconds you want people to see your pictures in the lower left corner once you take the picture. Please don't make them longer than 5 seconds!!!! Preferably 3! Unless the picture is amazing, we don't want to see it that long!!! If you click on the X on the top left, it deletes the pic. The top right allows you to add text or draw on your photo in whatever color you choose. In the lower left corner, next to the seconds, the down arrow allows you to save the photo on your phone. The page with the plus sign allows you to add pictures or videos to your story. What is your story? Jut wait on it. The lower right arrow allows you to pick who you want to send your pics/vids to, if you'd like to send a direct message. 

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4. when you open the app, and swipe twice to the right, you will have access to awesome content from a variety of major companies. There is new content every 24 hours. 

5. So, here is how you can customize your pics/vids. 

Tap on the image to write. Tap on the text button on the top right of the screen to enlarge the text. You can change the color of the text when it's big and change it's size and angle. If you keep the text small, try putting color behind the text to make it more visible. There are also filters that you can use. These have to be unlocked in your settings though. Once you unlock them and take a pic/vid, swipe to the left or right and you can see the different filter options. 

Color under the text. Once you place the text where you want it, pick a color and just begin to color with your finger. The color will automatically fall behind the text. 

Color under the text. Once you place the text where you want it, pick a color and just begin to color with your finger. The color will automatically fall behind the text. 

Text in color and tilted. Once you write what you want, tap the T in the top right corner. Then, tap on the text again and adjust the color in the top right. Tap the picture when you're done, and use your fingers to enlarge and tilt the text. 

Text in color and tilted. Once you write what you want, tap the T in the top right corner. Then, tap on the text again and adjust the color in the top right. Tap the picture when you're done, and use your fingers to enlarge and tilt the text. 

Enlarge Emojis and put them on the photo. Draw a picture on the photo. So many options here.

Emoji for face. Just type an emoji and tap the T button again. Adjust the size and placement with your fingers from there.  

Emoji for face. Just type an emoji and tap the T button again. Adjust the size and placement with your fingers from there.  

6. Your snap stories where you need to put your focus! This is where you share content with all of your followers. When you swipe to the right from the camera page/view, you can see your story at the top of the page. If you hold it down, you can watch your full story in order. If you click on it instead, you'll see a drop list of all your snaps. Right next to it, you'll see an eye with a number. That is the number of people who watched your snaps. If you click on each individual snap, you can see each person's username that watched that snap in your story. Under your snap story, you'll see stories from the people you follow. You can watch them by just holding them down. When you watch someone else's story, if you tap the screen, it will let you skip that snap.  

*Please don't make your snap stories over 100 seconds long a day! No one cares that much about what you're doing... unless you're Rihanna. 

*I know that was a lot of basic info, and it looks stupid that I just explained it so much, but some people truly don't understand how to use the app.

BUILDING

What's the point of having Snapchat if you don't have any followers. You have to build a following. First, do the obvious. Post a screen shot of your username on your other social media channels. When people put their snap cameras over the picture, it will automatically follow you. People literally have to know your name on snapchat to find you. They're not going to randomly come across you unless they search the wrong name. Make your profile public as well! If you're trying to use this for branding and promotion, there is no reason for your profile to be private. 

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 Post some of your snaps on your other social media channels sometimes. This gives people a taste of what they're missing and they'll want to go follow you. Also try to cross snap with friends and other people in your industry. Collab with people! These are all ways to drive other peoples audiences to you. Try to collab with people who have similar audiences. This really requires Gorilla marketing, and you'll have to promote it often until you get a decent following because not everyone is going to see your promotion or go follow you the first time you post about it. 

Also, if you make video content, have people snap you and feature then in your videos like "LatoyasLife" on YouTube. This will make them go follow you on snapchat and it promotes interaction. Also, if you have a company, do special offers for your snapchat followers! Think outside the box. You can also do special behind the scenes for special things you're doing (like photoshoots or special events) and promote it on IG and Twitter, so that your followers will want to go follow you. Do exclusive tutorials on snapchat as well! THE POSSIBILIES ARE LITERALLY ENDLESS!!

 BRANDING

This is the trickiest thing for everyone. Business people are so confused on whether or not they should super professional, or super personal. The answer is, you should be a good mixture of both. Get personal with your audience. Connect with them and give them a peak into your lifestyle. Show off your personalty and highlight your lifestyle. For me, I share everything from my food and random dancing, to behind the scenes of my blog and events. It's all about balance because snapchat is supposed to be a quick behind the scenes look into your life. It can be invasive. It's a great tool if you want to connect with your audience and clients on a deeper level. They will begin to feel like they really know you. The content doesn't need to be perfect, but not too raggedy either. The content still shouldn't be too far from your brand. The clearer,exciting, vibrant and more fun your content is, the more you will thrive. Be selective with what you upload as well. We don't have to see snaps of you driving, walking, singing songs, eating, etc. Put up content that you would be interested in yourself.

 Also, set up your snap cash in your settings! If you sell products or services, this is amazing! Once you're done promoting the item/service, let them purchase it right then and there. Let your followers snap you cash. If you have a business, I'm sure you just got excited from that thought. It's truly a beautiful idea! The possibilities are endless.

THIS IS SUCH A BEAUTIFUL TOOL BECAUSE THE USER IS FOCUSED IN ON YOUR CONTENT. THEY HAD TO GO TO YOUR NAME AND WATCH THE CONTENT. YOU'RE NOT GETTING LOST IN SOMEONE'S SATURATED TIMELINE. THIS IS GOLD FOR ADVERTISERS AND BRANDS. THE MORE ENGAGED YOUR FOLLOWING IS, THE MORE MARKETABLE YOU ARE. GROW YOUR FOLLOWING AND TRY OUT DIFFERENT KINDS OF SNAPS TO SEE WHAT YOUR AUDIENCE LIKES THE BEST. 

P.S. I'm sorry for any grammar errors! I'm going to revise later. I just wanted to get this up for you all ASAP, since it was highly anticipated.

Go Follow me on Snapchat!!! username: donibrown

Much Love,

Doni Brown

Free Jewelry Subcription box!!! #Rocksbox

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 Recently, I was contacted by rocksbox, which is a jewelry subscription box, and I was given the chance to try their service! This service not only allows you to try a few great quality pieces each month, but they give you an option to purchase and keep the pieces you adore. As for the ones you decide to return, they include a return label so there's no shipping fees! Their stylist are amazing at grasping your style sense, because I must say, my pieces are all my favorite! I don't want to let go of any of them! I'm a person who loves jewelry, but I don't spend enough time building my jewelry collection. So, as you can imagine, this is wonderful to me!

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  So, you probably want to try rocksbox too now, huh? Well luckily, since you follow me, you can try your first month free!!! Use the code thedonibrownxoxo during checkout! Also tag me (@thedonibrown) and @roxksbox on Instagram with pictures of your rocksboxes, or of you wearing your jewelry from the box! We want to see how you style and enjoy your new pieces! 

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FOLLOW ME ON SNAPCHAT!!!

@DONIBROWN

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Much Love!

Doni Brown

Blogger Bootcamp #dbbootcamp

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Via @j_ivory on Instagram  

Via @j_ivory on Instagram  

 This past weekend I was blessed to be able to host my very first Blogger Bootcamp here in Dallas! I'm so grateful that I was able to share with a group of amazing "eager to learn" women! This experience was wonderful! Not only was I able to share my knowledge and heart with fabulous people, but I was able to impact their lives on a deeper level. I appreciate everyone that came and helped! This wouldn't have been possible without you all! I'd also love to thank my fantastic panelist who were gracious enough to be transparent with my audience. 

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Also a huge thank you to all my attendees for your beautiful letters, comments, posts, emails, and thank you cards! You make every part of this have such a deeper purpose and meaning! 

I will be bringing Blogger Bootcamp back very soon!!! And it's also going to travel! If you want us to come to your city, continues telling me on social media! We've heard and seen your comments! We're coming your way!  

via @cyndibee on Instagram  

via @cyndibee on Instagram  

Via @thatsparkoflight from Instagram  

Via @thatsparkoflight from Instagram  

Also follow my panelist! Here is here info: 

Jasmine Crockett

email: jasminecrockett5@gmail.com

blog: http://jasminescrockett.com

Christian Craven

email: cchristiancraven@aol.com

http://christianalexanderfashion.com/blog

Jalessa Howard

email:  info@thefashiongeekblog.com

blog: http://thefashiongeekblog.com

Also HUGE thank you to Tyrell Patterson for the images. All images were taken by him unless otherwise stated. All of the images can be found under the Blogger Bootcamp page on this site.

 

Much Love, 

Doni Brown

9 Signs You're A Foodie

Everyone knows I'm a foodie (especially if you follow me on snapchat @donibrown) but so are a lot of other people. If you're not sure of whether or not you qualify as a foodie, here are some signs you might be. So for those who are, I'm sure you can relate to all of the nine signs I listed below. And if you're not a foodie, we all know someone who is. So, here's a little taste of what it's like to be one. 

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1.Your favorite past times involve food.

Most of my favorite memories are of me eating some really great food. It makes me excited just thinking about it. 

2.When someone's asking if you're going to a certain event and your first question is "Will there be food?". 

 This happens too often for me. Lately, I've been content in being a home body. It's gonna take a little bribing to get me to go out to an event, and food is the best bribe. 

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3.Your friends let you order first because they want to see what you get.

 The other day, Kell and I went to lunch and she literally watched me analyze the menu. Of course I was like,"what are you doing?". To my surprise she was like,"I want to see what you're ordering because I know you always order the good stuff". I almost died laughing. LOL The funniest thing was the serious look she had on her face as she watched me.

4.Your order is always special

 Every time I order something, it's rare that I don't change something around about the way it's prepared. Yes, it can be annoying but my food will probably taste better than yours.  

5.When people know you by name at all the restaurants in your neighborhood. 

 If you're not known anywhere else, you're known at your favorite restaurants.  

6.You always know all the deals at every restaurant.

I'm that person that knows every sale, deal, and special at all the restaurants in the area. This can easily be made into a joke, but it's not so funny when everyone is hungry and you save the day by knowing the best deals.  

7.You love the holidays mostly because of the food. 

This is pretty self explanatory. Holiday food is everything, and anyone who says they don't get excited for holiday food is lying or they don't know what life is.  

8.You have to take pictures of your meal before you eat.

I'm constantly taking pics of my food, not only because it's pretty but I want to be able to look back at the wonderful food I ate!

9.All your friends and family are halfway done with their food, but you're still prepping your meal.

It's a running joke in my family that I'm always the last one to start eating, but sometimes you have to make some adjustments when you get your food so it can taste even more amazing!

In the comments below, tell me what the best thing you've ever ate is! 

 

Thank you for reading, and don't forget to connect with me on IG and Twitter! 

 

Much love, 

Doni Brown